Privacy Policy

Effective Date: July 19, 2025

This Privacy Policy describes how daybop.co.uk (“the Website,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from daybop.co.uk (the “Site”).

1. Introduction

We are committed to protecting your privacy. This Privacy Policy explains our practices regarding the collection, use, and disclosure of information that you may provide via this Website. Please read this entire Privacy Policy before using or submitting information to this Site.

2. Information We Collect

We collect various types of information from and about users of our Website, including:

Personal Identifiable Information (PII): Information that can directly or indirectly identify you. This may include:
- Name (e.g., when you make a purchase or sign up for a newsletter)
- Email address (e.g., for communications, newsletters)
- Postal address (e.g., for product delivery)
- Phone number (e.g., for delivery or customer support)
- Payment information (e.g., credit card details processed by a third-party payment gateway – we do not store full payment card details on our servers)
- Any other information you choose to provide (e.g., through contact forms, comments).
Non-Personal Information: Information that cannot directly identify you. This may include:
- Browser type and version
- Operating system
- Referral source
- Length of visit, page views, website navigation paths
- IP address
- Geographical location

3. How We Collect Your Information

We collect information through various methods:

Directly from you: When you fill out forms on our Website (e.g., contact forms, registration forms, checkout forms), subscribe to newsletters, or communicate with us directly.
Automatically through technology: As you navigate through the Website, we may use automatic data collection technologies (like cookies and web beacons) to collect certain information about your equipment, Browse actions, and patterns.
From third parties: We may receive information about you from third-party services integrated with our Website (e.g., analytics providers, payment processors, social media platforms if you interact with us there).

4. How We Use Your Information

We use the information we collect for various purposes, including:

To provide and maintain our Website: Ensuring the functionality and performance of daybop.co.uk.
To process transactions: Fulfilling orders, managing payments, and providing related customer service.
To communicate with you: Responding to inquiries, sending order confirmations, updates, and newsletters (if you’ve opted in).
To personalize your experience: Presenting content and product offerings tailored to your interests.
To improve our Website and services: Analyzing usage patterns, troubleshooting issues, and enhancing features.
For marketing and advertising: Sending promotional materials, special offers, and advertisements that may be of interest to you (you can opt-out at any time).
For security purposes: Protecting against fraud, unauthorized transactions, and other liabilities.
To comply with legal obligations: Adhering to applicable laws, regulations, and legal processes.

We may share your information with third parties in the following circumstances:

Service Providers: We engage third-party companies and individuals to facilitate our services, such as payment processing, website hosting, analytics, email delivery, and customer support. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Business Transfers: If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred as a business asset.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

We do not sell your personal information to third parties.

6. Cookies and Tracking Technologies

Our Website uses “cookies” and similar tracking technologies (like web beacons and pixels) to enhance your experience, analyze site usage, and assist in our marketing efforts.

Cookies: Small data files stored on your device that help us remember your preferences, track your Browse, and understand how you interact with our site.
Why we use them: To remember items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interaction.
Managing Cookies: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

If you are a resident of the UK or the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Subject to certain exceptions, these rights include:

The right to access: Request copies of your personal data.
The right to rectification: Request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
The right to erasure (“right to be forgotten”): Request that we erase your personal data under certain conditions.
The right to restrict processing: Request that we restrict the processing of your personal data under certain conditions.
The right to object to processing: Object to our processing of your personal data under certain conditions.
The right to data portability: Request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
The right to withdraw consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below. We may ask you to verify your identity before responding to such requests.

You also have the right to lodge a complaint with a supervisory authority, particularly in the UK or your country of residence if you believe your rights have been infringed. The UK’s supervisory authority is the Information Commissioner’s Office (ICO).

8. Security of Your Data

The security of your data is important to us. We implement reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect from accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

9. Links to Other Websites

Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Children’s Privacy

Our Website is not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Amanda Lane